Aiming to reinvent the traditional “sun and beach” experience, enhance the customer value proposition and adapt to an increasingly segmented customer base, Melia Hotels International on Friday announced the launch of four new concepts under its Sol Hotels and Resorts brand.
Sol Hotels & Resorts’ new concepts include:
- Sol Hotels: Designed for the general public with a new version of the traditional sun-and-beach concept with an abundance of family services.
- Sol Katmandu Park & Resort: A “play and stay” experience with the resort fully integrated in the theme park.
- Sol House: Focused on young Millennials with a high component of design, energy and affordable lifestyle experiences.
- Sol Beach House: “Your house on the beach” for guests looking for a relaxing vacation with a hippie-chic style that combines modernity with a vintage touch.
All the concepts have common attributes including prime locations — many beachside— lagoon-style pools, activities programming, original dining options and entertainment programs.
“This rejuvenation aims to generate further growth for the brand in key vacation destinations, improving its attractiveness and competitiveness,” said Gabriel Escarrer, vice chairman and CEO of Melia Hotels International. “Quality today requires greater personalization of the guest experience and the incorporation of the new technologies that our guests demand.”