Spain’s Meliá Hotels International is taking over the management of 12 hotels in Vietnam for property owner Vinpearl, making Meliá the second largest hotel operator in the country in terms of number of rooms. The properties will be known as Meliá Vinpearl hotels to emphasize the partnership.
Meliá first entered Vietnam back in 1999 with the opening of Meliá Hanoi. They currently have six properties in operation with six hotels in the pipeline. This partnership will increase Meliá’s room count in Vietnam to 8,000, boosting their numbers to 24 hotels and resorts, with eight hotels under operation and 16 more on the way.
The first hotel to come into the fold was Vinpearl Quang Binh. The property is now under Meliá management and will be rebranded as Meliá Vinpearl Quang Binh in March 2022. The coastal location catapulted to fame several years back when the world’s largest cave was discovered in Phong Nha – Ke Bang National Park. Despite this magnet, the area has been relatively untouched by international hotel brands.
Vinpearl Hotel Hue is also now under Meliá management and will be unveiled as Meliá Vinpearl Hotel Hue in May 2022. The hotel holds a prime position in Vietnam’s former imperial capital city, Hue, with views over the popular destination’s fabled Perfume River.
The other hotels under this strategic alliance include sites such as Thanh Hoa and Hai Phong near the country’s capital Hanoi; Nghe An and Ha Tinh along the North Central Coast; and Tay Ninh in the south. The group will expand under Meliá Vinpearl into locations where Meliá already has properties, such as Danang, as well as cultivating new ground in destinations where the group currently has no presence.
The remaining 10 properties are scheduled to complete their migration into the new Melia Vinpearl portfolio under management of Meliá Hotels International group during the first half of 2022.
In Southeast Asia, Meliá currently operates 20 properties and has a pipeline of 20 hotels in Indonesia, Malaysia, Myanmar, Thailand, and Vietnam. Globally, the Palma De Mallorca-based company founded in 1956 has 380 hotels in more than 40 countries.
“Collaborating with international partners in running our properties will effectively facilitate Vinpearl in joining world-famous hotel networks and contribute to raising the bar for Vietnamese tourism,” said Vinpearl CEO Thai Thanh Nhat Quang. “Through this cooperation, Vinpearl and Meliá Hotels International also expect to deliver a variety of high-class hotel service experiences to millions of domestic and international tourists.”
“We see a huge potential for growth in Vietnam, particularly in the luxury hospitality industry,” said Ignacio Martin, managing director Southeast Asia at Melia Hotels International. “While COVID-19 may have brought international travel to a standstill, we are confident that the country will see growth in tourism in the future, as well as a rise in domestic travel.”