Meliá creates “Twitter experience” hotel

Meliá Hotels International has launched a Twitter-focused program at its Sol Wave House Hotel in Mallorca, Spain, to facilitate interaction between its social networking guests.

The main engine of the experience is a virtual community called #SocialWave, only available via registration from the hotel’s Wi-Fi network. Two Twitter concierges are devoted exclusively to meet guest requests via Twitter and generate conversation in this virtual community, acting as a link between all of them. Guests can chat with each other, experience, flirt, compete in contests, share photos, etc. Every corner of the hotel is designed to engage in a new conversation.

In addition, the hotel has created the #TwitterPartySuites equipped with amenities such as champagne service, sports drinks on arrival, a 20% discount at all bars and restaurants in Wave House, VIP hammocks, a customizable minibar, plus a free drink in the #TwitterPoolParty held every Friday at the hotel.

As explained by one of the first Twitter Concierges, “Our main client profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community. With #SocialWave we wanted to meet this aspiration.”

Located on the beach of Magaluf in Mallorca, the year-old hotel with 184 suites and junior-suites includes concert areas for live music during the day and two artificial wave pools to practice flowboarding (a hybrid of surfing and snowboarding).

General Manager Gonzalo Echevarría said, “The hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies.”