Marriott sponsors digital channel targeting African Americans

Marriott International has partnered with Uptown Magazine, which targets affluent African American consumers, to launch a digital channel featuring original content.

Marriott is the presenting sponsor of “Uptown Studio,” “Uptown ProFiles” and “The H List.” Each episode will be filmed in the Uptown Studio at the Renaissance New York Hotel 57 in New York City. The channel also will feature branded entertainment segment from Marriott and other brands.

“Uptown Unplugged offers Marriott the unique opportunity to reach an audience in a significant way that not only educates, but entertains,” said Kristine Friend, senior director of segment marketing for Marriott International.