Marriott announces content deals in digital entertainment

Marriott International on Friday announced new production and development details surrounding its recently launched Marriott Global Content Studio.

  • A co-production deal with startup Naritiv (launched out of the Disney Accelerator program powered by Techstars) to develop interactive travel stories on Snapchat with several influencers, including Casey Neistat and Mike Platco. The interactive series will support the Travel Brilliantly campaign for the company’s flagship Marriott Hotels.
  • An exclusive production deal with Jack Harries, co-creator of the popular YouTube channel, JacksGap, to develop three short films. “[Our] aim is to document the world around us by creating content that engages and inspires others,” Harries said.
  • A development deal with producers Ian Sander and Kim Moses of Sander/Moses Productions & SLAM to develop a scripted, narrative digital drama project together with Marriott Content Studios.
  • The premiere of Marriott Rewards’Year of Surprises: a series of 15 monthly webisodes each featuring a celebrity host helping deliver the surprise of a lifetime to deserving community members. Preview the first one here.

“Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce,” explained David Beebe, Marriott’s vice president, creative + content marketing, global marketing. “These deals expand both the depth of our content play as well as its breadth, by reaching into a new content area where few brands—and no other hospitality brands—have ventured before as activate and leverage global reach and distribution to become the leading publisher of travel lifestyle content that engages next generation travelers.”