Marriott accelerates ‘great room’ lobby rollout

Marriott Hotels & Resorts announced it is accelerating the rollout of its “great room” lobby, first introduced in 2007, that aims to offer more choices particularly for younger travelers.

The lobby is already available in 190 of the more than 500 Marriott Hotels & Resorts properties. The brand expects 70% of its worldwide portfolio to feature the redesigned space by the end of 2013, and 80% by the end of 2014.

The great room lobby emphasizes food and beverage and technology and gives guests options to work by themselves or in groups as well as socialize. A bar serves breakfast in the morning and cocktails, beer and wine at night, and menu items are separated into arrival times of five, 10 or 20 minutes for delivery.

“Today’s generation of mobile travelers blends work and play, staying connected to family, friends and work nearly 24/7,” said Paul Cahill, senior vice president, Marriott Hotels & Resorts. “Marriott’s lobby experience represents a strategic and holistic approach to design, technology and service that is truly relevant to the new generation of travelers.”