Two Hong Kong-based hotel brands, Marco Polo and Niccolo, are now grouped under the umbrella of Wharf Hotels.
The company is a subsidiary of Wharf Hotels Management Limited and manages 14 hotels in China, Hong Kong and the Philippines. The Niccolo brand, of which four hotels are under development, was added in 2015.
The new name will help the company develop distinct identities for each brand. “Wharf Hotels is a unique management identity for Niccolo and Marco Polo Hotels which allows us to further strengthen the positioning of our brands and explore new development opportunities,” said Jennifer Cronin, president of Wharf Hotels. “Marco Polo Hotels are already well established in the region while our new brand, Niccolo Hotels, inspired by contemporary urban chic luxury, will increase from one to five hotels within the next 18 months, as we continue to secure new opportunities in the pipeline.”