sbe, the privately-run lifestyle group, has announced an exclusive equity partnership with singer and entrepreneur Marc Anthony and his company Magnus as sbe’s new equity partners. This marks Anthony’s and Magnus’ first hospitality venture.
The new multi-vertical business strategy of sbe, led by CEO Sam Nazarian, will focus on expanding the brand to Latin American audiences The partnership is considered a significant milestone in sbe’s growth and evolution as an international investor in the hospitality sector.
The alliance with Anthony will strengthen and solidify sbe’s position in the luxury and lifestyle hospitality sector, the company said. It will also grow its restaurant and entertainment portfolio — Disruptive Restaurant Group — and the premium QSR brand and digital food company, C3.
Established in 2022 by Nazarian, sbe develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Over the past 10 years, sbe’s platform has grown to include more than 100 hotels and 150 restaurants and lounges.
Besides establishing a successful presence in the entertainment industry, Anthony has been able to garner the loyalty of a multigenerational Latino and global community through his platforms and content, Nazarian said in a statement.
“It’s an honor to join forces with long-time friend and international superstar Marc Anthony. I have a tremendous amount of admiration for the career that he has built and, more importantly, his entrepreneurial instinct,” Nazarian said. “My sbe team is honored to collaborate with the best-in-class entrepreneurial team Marc has built at Magnus, led by a dynamic team, CEO Michel Vega and COO Felipe Pimiento, to connect with and deliver experiences to an audience that Marc has so carefully cultivated throughout his career.”
With a focus on music and sports, Anthony’s company, Magnus, has become one of the leading Latin artist and athlete representation firms in the U.S. since launching in 2015.
Founded in April 2015, Magnus focuses on music and sports and has operating verticals comprising artist and athlete management companies, digital content studios, a talent booking agency, a record label and a new business ventures division.
“To have the honor to join forces with my great friend Sam and sbe is something we have spoken about throughout the years and the time has finally come. My team, alongside the unparalleled expertise of SBE, is poised to contribute significantly to the success of this new journey. With a shared commitment to excellence and a track record of unparalleled vision and execution, we are excited to bring our best-in-class capabilities to elevate sbe’s projects to new heights,” said Anthony, chairman and co-founder of Magnus.
Besides his role at Magnus, Anthony is a minority owner of the National Football League’s Miami Dolphins and owner of E1 Team Miami, as well as co-owner of plant-based energy drink brand OCA. He recently launched an exclusive, limited-edition watch and jewelry collection in collaboration with Bulova.