SPOKANE, WASHINGTON Magnuson Hotels has signed a long-term agreement with Expedia Inc. to increase its visibility on Expedia’s various consumer booking websites, including Expedia.com and Hotels.com
While many Magnuson Hotels have been available for years on Expedia.com, the new deal provides expanded visibility for Magnuson’s 1,500 hotels on more than 90 Expedia- and Hotels.com-branded sites worldwide, as well as through the Expedia Affiliate Network of more than 10,000 active affiliates.
“Our goal is to be everywhere, and partnering with Expedia greatly accelerates our ability to achieve that objective,” says CEO Thomas Magnuson. “We view Expedia’s global marketplace as one of the most important distribution and marketing channels to participate in. By being in the Expedia and Hotels.com marketplace, our affiliate hotels will be exposed to millions of new customers worldwide on a daily basis that they otherwise would not reach. In addition, Expedia’s revenue management and merchandising tools will help our hotels to reach more people, and better control inventory and pricing.”
Magnuson properties will be available on all Expedia and Hotels.com travel booking sites beginning October 13, with the launch of the new Magnuson Direct global reservation system. Magnuson’s affiliate hotels will have access to Expedia’s revenue management and promotional expertise, as well as inventory management tools and training opportunities.
Magnuson ranks as the world’s ninth largest sales and marketing consortium on the 2010 HOTELS 325 ranking.