M3, a provider of accounting and financial solutions for the hotel industry, has announced a strategic partnership with Reeco, an AI-driven procure-to-pay platform. The collaboration seeks to enhance procurement efficiency, financial visibility and cost control for hotels through an integrated solution.
The partnership integrates M3’s Accounting CoreTM platform with Reeco’s procurement management system, enabling hoteliers to automate purchasing, track finances more effectively and manage vendor relationships within a single workflow. By combining these capabilities, the two companies aim to modernize back-office operations and help hotel operators make more informed purchasing decisions.
“At M3, we are committed to providing hoteliers with the right tools to empower the right decisions for their business. Our partnership with Reeco reaffirms that commitment,” said Casi Johnson, president, M3.
Reeco’s co-founder and CEO, Henrik Shimony, described the partnership as a significant milestone. “We’re proud of the impact Reeco has made for some of the most respected names in the hospitality industry. Our partnership with M3 marks a major milestone, allowing us to bring our solution to every M3 customer in the American market. Growing up in a family of hoteliers, I can say with confidence—this is a game-changing partnership” he said.
Reeco, now a Preferred Partner in M3’s Strategic Alliance program, offers integrated services, support and preferred pricing benefits. The company’s platform consolidates procurement, inventory, recipe management and accounts payable into a single system, aiming to eliminate inefficiencies caused by manual processes and legacy systems.
By leveraging AI-driven automation, the partnership provides hotels with the tools to optimize profitability and streamline operations in a competitive market.