LONDON The owner of the 405-key Holiday Inn London Kings Cross/Bloomsbury is in talks with IHG about converting the property into what would be the largest Crowne Plaza hotel in the UK.
Firoka Group Chairman Firoz Kassam tells CatererSearch.com that he hopes to swap flags on the hotel next year, pending IHG approval.
Firoka Group also owns Crowne Plaza Heythrop Park, a 197-key conference hotel that is set to open Friday in Oxfordshire.