Loews Hotels & Co has been making moves of late. First, the announcement of Alex Tisch to the position of president and CEO, taking the role over from his cousin, Jonathan Tisch, as of Jan. 1, 2023.
Now, it has promoted Monica Xuereb to chief commercial officer of the New York-based hotel company, which owns and operates 26 hotels in the U.S. and Canada. As CCO, Xuereb will lead the company’s commercial strategy, including oversight of revenue management, sales & marketing, catering & conference Services, brand, communications, e-commerce, distribution and the customer engagement center.
“Monica’s keen understanding of all facets of the commercial business of Loews Hotels & Co’s owner/operator business model make her the ideal candidate for this role,” said Alex Tisch, president & CEO of Loews Hotels & Co. “As CCO, Monica will continue to leverage a data and analytic-driven strategy, which she spearheaded, to foster superior performance.”
Xuereb previously served as chief revenue officer at Loews, a position she held for more than seven years. In sum, Xuereb brings nearly three decades of strategic thinking, data-driven decision-making, collaboration and industry expertise to the Loews Hotels brand as CCO.
Xuereb has also worked for Marriott International and Ritz-Carlton for a combined 17 years, holding several senior revenue management positions at the regional, area and property levels, including vice president of revenue management, international, where she oversaw the yield strategies of 34 Ritz-Carlton and Bulgari Hotels in Europe, the Middle East and Asia.
Before arriving at Loews, Xuereb ran her own consultancy for more than three years, assisting independent hoteliers and hotel groups such as Dorchester Collection, Small Luxury Hotels of the World, Rosewood Hotels & Resorts, Morgans Hotel Group and Viceroy Hotels and Resorts with revenue management, pricing, and distribution strategies.
She joined Loews in 2013 and has focused on increasing market share and driving top-line revenue and profitability by developing strong business acumen among hotel commercial teams and fostering a data-driven approach to all segments of the business.