Loews Hotels lets loyalty members choose preferred perks

NEW YORK CITY Loews Hotels is inviting members of its YouFirst loyalty program an opportunity to select from a range of perks, including F&B credits, free pet stays, complimentary on-demand movies and parking credits.

The “Pick a Perk” package, valid through April 30, is available at 15 Loews Hotels in North America. The package provides a choice of one perk for an entire stay, available per night.

“For our YouFirst members, this is an ideal combination of frequently requested amenities that provide truly meaningful value during their stay at a Loews Hotel,” says Nancy Mendelson, senior vice president of branding and communication. “If a guest chooses the dinner perk, that’s a US$25 credit that can be used each night at premier restaurants like Eleven at the Loews Atlanta Hotel, Preston’s Brasserie at Loews Miami Beach Hotel and Marssa at Loews Lake Las Vegas, to name a few.”

Pick a Perk is not available at Loews Portofino Bay Hotel, Loews Royal Pacific Resort or Hard Rock Hotel in Orlando.