Le Méridien Hotels & Resorts announced a global partnership with French Bossa Nova band Nouvelle Vague to curate a 24-hour soundtrack for every Le Méridien hotel around the world. The partnership coincides with the launch of the brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives aim to elevate Le Méridien Hub lobby experience.
Additionally, Nouvelle Vague will embark on a global tour of select Le Méridien hotels and resorts throughout 2014 starting with a performance to kick off the program at Le Méridien Kuala Lumpur. The band will travel to Le Royal Méridien Abu Dhabi on May 8 followed by exclusive performances at Le Royal Méridien Shanghai and Le Méridien New Delhi later this year.
Le Méridien Sparkling was designed to offer a modern twist to the traditional cocktail hour. Starting each evening, all Le Méridien Hubs will transform from coffee bars into lounges featuring a menu of alcoholic and non-alcoholic effervescent cocktails and spritzers. Signature cocktails available at all Le Méridien hotels worldwide include String of Pearls with blueberry- and lemon-infused Grand Marnier, sparkling wine, lemon peel strips and blueberries soaked in Grand Marnier; Aperol + Raspberry Spritz featuring Aperol and homemade raspberry and vanilla soda topped with Prosecco and garnished with a raspberry; and Peaches, Vanilla + Prosecco with peach puree, lime juice and homemade vanilla syrup topped with Prosecco and a vanilla bean shaving.