La Bottega Collective will debut a stand concept at EquipHotel Paris 2026, which will take place at Paris Expo Porte de Versailles from November 2 to 5.
The Milan-based architecture and design studio (AB)NORMAL designed the 210-square-meter stand. It aims to translate La Bottega Collective’s multidisciplinary approach into a series of connected spaces. A concierge welcomes visitors into a journey through beauty essentials by La Bottega and Vanity Group, objects and accessories by Palatino, textiles and linens by Beltrami, merchandising and retail by White Privé and product design by Colosseo.
The stand includes a product library, a Hall of Fame gallery and an artistic showcase of Beltrami’s Autentica Fibra di Legno. Visitors can view collections, explore materials and see how individual details come together to shape the guest journey.
Le Rendez-Vous Bar will be at the center of the stand, combining Italian hospitality with Parisian flair and changing from an Italian-inspired café in the morning to a fragrance-inspired aperitivo bar later in the day. Visitors can have coffee or a cocktail and meet the team.
The stand also features beauty essentials partners including Diptyque, Kilian Paris, Santa Maria Novella, Dr. Barbara Sturm, Susanne Kaufmann, Payot and GROUND Wellbeing.
The stand includes a first preview of Trudon, the French fragrance Maison founded in 1643. Trudon will be a forthcoming addition to La Bottega Collective’s licensed portfolio.
