JW Marriott Hotels & Resorts launched a new creative campaign that showcases the luxury brand through the eyes of its employees.
The campaign, created by ad agency Mother New York, uses print, digital and video to leverage J.W. Marriott’s quote, “Take care of your employees and they’ll take care of your customers.” Spots were shot in black and white at the JW Marriott Venice Resort & Spa and features hotel employees who offer their own definition of “the JW treatment.”
Five of the brand’s chefs, including Michelin-starred Chef Giancarlo Perbellini, JW Marriott Venice, and Chef Thierry Blouet, JW Marriott Los Cabos, are featured in the campaign, which shows how the brand invests in its associates through service training.
“The JW Treatment is the largest, most-integrated global campaign for JW Marriott, and speaks to the brand’s rich heritage while highlighting our distinctive approach to luxury,” says Kathleen Coney, director of brand marketing at JW Marriott. “Our associates are truly passionate about what they do, and this campaign is a direct reflection of how treating guests exceptionally starts with how we treat each other.”
The global campaign will go live this month across markets in the Americas, Europe, Asia and the Middle East. A new website will also launch in 2017.
