Shanghai-based Jin Jiang Inn Co. and Louvre Hotels Group, Paris, have signed a deal to co-promote their Jin Jiang Inn and Campanile brands, respectively.
Jin Jiang Inn customers will be able to make reservations at 15 Campanile hotels in the five French cities most frequently visited by Chinese tourists (Paris, Bordeaux, Lyon, Marseille and Nice), and Campanile customers will be able to reserve rooms at 15 Jing Jiang Inn hotels in three Chinese cities most popular with French tourists (Shanghai, Xi’an and Beijing). The reservations process will be facilitated by an alliance of the websites of the two trade names and the sharing of reservation channels.
Campanile hotels that will participate in the partnership will display both trade names at its entrance. The hotels will be equipped with Chinese-language brochures and signs.
Telephone assistance for guests will be available in Chinese and the Campanile breakfast buffet will include Chinese foods and dishes. Green tea will be available in hotel rooms as will access to Chinese television channels.
Likewise, the Jin Jiang Inn hotels participating in this partnership will offer breakfast buffets that include French products, brochures in both French and English, and telephone assistance for guests in French and English, among other services.
The deal also comprises an exchange program between the two groups for sharing management experience and expertise. Certain employees from both groups will be given the opportunity to participate in an eight-week exchange program between China and France.
This deal helps Louvre Hotels Group make progress on its stated goal to open in China two to five midscale or luxury hotels a year.
“We are proud to become a partner of Louvre Hotels Group to introduce Jin Jiang Inn in France through a brand alliance, which is a new model for the overseas expansion of Chinese budget hotel brands. By adapting to the habits of the respective customers of our two brands, we will further improve customer experience,” said Xu Zurong, chairman of Jin Jiang Inn Co.