Hotel performance in Japan is making a comeback with November 2011 marking the first positive month of RevPAR performance since the March earthquake and tsunami, according to data from STR Global’s Japan Hotel Review.
The launch of the STR Global Japan Hotel Review coincides with the expansion of the sample of participating hotels in Japan to 316 as of November 2011. This is an increase of 66 hotels or 26.4% since December 2010.
The growth of STR Global’s hotel sample in Japan allows reporting on four additional markets all on Honshu, the largest Japanese island. To the northeast is tourist region of Tohoku, the area most affected by the earthquake and tsunami, and on the northwest coast of the Sea of Japan is Hokuriku within the Chubu region. Also new is Yokohama, the major commercial hub just south of Tokyo and the Kanto Regional market covering the area surrounding Tokyo.