GREATER CHINA IHG has signed four contracts to open hotels in Taipei, Hong Kong and Xiamen, adding more than 700 guestrooms to its pipeline in Greater China under its Hotel Indigo and Holiday Inn Express brands.
“This expansion is a clear sign of our long-term confidence in the Greater China market, and we are honored to be partnering with three cutting-edge real estate developers in their respective region,” says Keith Barr, managing director of IHG Greater China. “As the industry’s international leader in Greater China, IHG’s ambition is to address the growing needs in the country’s most energetic cities.”
The 173-key Hotel Indigo Taipei Xinyi and the 125-key Holiday Inn Express Taipei Xinyi will open in Taipei’s city center next year. The Indigo will address consumer demand for more distinctive and unique lodging experiences, IHG says, while the Holiday Inn Express will target both business and leisure travelers with its competitive rates. Both hotels are owned by Taiwan-listed Elements Innovation Co. Ltd.
In Hong Kong, IHG has the largest pipeline among international hotel operators, now with five projects ongoing comprising 1,400 guestrooms. The 300-key Hotel Inn Express Hong Kong Mongkok, owned by Tai Hung Fai Enterprise Co. Ltd., is expected to open in 2014. IHG already has five open hotels under its InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express brands.
In Xiamen, Hotel Indigo is the city’s first branded lifestyle boutique hotel, according to IHG. The 127-key Hotel Indigo Xiamen Harbour View, owned by Xiamen SK Development Ltd., will be located on the Gold Coast near the Central Business District when it opens next year. The project also contains a retail street aiming to set a new trend of fashion and lifestyle in Xiamen.
Having been established in the China market since 1984, IHG has become a trusted partner for local owners through its successful operations, strategic expansion and high return for owners. IHG has 132 hotels open in Greater China, with more than 140 hotels in the development pipeline. The soon-to-launch Hotel Indigo Shanghai on the Bund marks the entry of IHG’s fifth brand in Asia Pacific.