Crowne Plaza by IHG announced the opening of Crowne Plaza Manhattan Times Square, its new Americas flagship property. The hotel is located steps from Times Square, Rockefeller Center, the Broadway Theater District and Central Park.
Developed by Al Rayyan Tourism Investment Company (ARTIC) and managed by Highgate, the 22-story hotel brings new life to a New York landmark originally constructed for the 1964 New York World’s Fair. The property offers 685 city-view guestrooms, spaces designed to support work, connection and relaxation, and a new bar and restaurant. Locally inspired artwork and large-scale murals by Brazilian-born, Atlanta-based artist Tiago Magro are featured throughout the property.
At the center of the hotel is Fifty-First Street Social, a bar and all-day dining destination. A 24/7 Marketplace offers grab-and-go options and travel essentials. Signature programming includes Weekly Socials, which unite travelers and locals through food-and-beverage offerings inspired by the destination, and Daily Rituals, featuring morning and evening wellness and sleep-enhancing offerings.
The hotel offers flexible meeting and event spaces along with The Studio, a setting for focused collaboration near the lobby, supported by a dedicated Meetings & Events Concierge service. The Manhattan Level, located on the upper floors, features expansive suites and guestrooms with skyline views. The Broadway Suite, an exclusive penthouse retreat on the 22nd floor, includes an expansive terrace.
“Our new flagship hotel for Crowne Plaza represents a defining moment for the brand. Guided by our New Modern design philosophy, every aspect of the traveler experience has been thoughtfully developed to meet the needs of today’s blended traveler – from flexible social spaces and elevated food and beverage offerings to signature experiences that are truly tailored to what the next generation of guests expect. Crowne Plaza Manhattan Times Square represents our vision for the future of blended travel and ushers in the next chapter of our global growth,” said Ginger Taggart, vice president, brand management – global premium brands of IHG Hotels & Resorts.
“Our ambition was to transform this landmark property into a distinctive destination that combines contemporary design, functionality and enhanced guest experiences,” said Tarek M. El Sayed, MD and CEO of ARTIC. “Working closely with IHG, we have reimagined the hotel while preserving its unique character, and we are delighted to see its new chapter begin as Crowne Plaza Manhattan Times Square.”
With more than 400 hotels open globally and a pipeline of nearly 150 properties worldwide, Crowne Plaza continues to strengthen its position as one of the world’s largest premium hotel brands.