IHG offers US$50 air discounts to Twitter followers

ATLANTA For the past several years, Black Friday has ranked as the largest shopping day of the year in North America. This season, each of the more than 3,100 IHG hotels in the United States will participate in the Black Friday frenzy with hotel industry’s largest Twitter-exclusive Black Friday deal.

Dubbed “50 Free Friday,” the promotion that will run through November 29 lets consumers uncover links to IHG’s Black Friday deal by following @IHG_Deals on Twitter. The deal will give U.S. travelers $50 off any flight on any airline to any destination through April 30 when they stay at least one weekend night at any IHG property in the United States.

Additionally, followers of @IHG_Deals will have a chance to win a US$50 prepaid retail gift card when they retweet #50FreeFriday tweets.

The Black Friday deal complements IHG’s current promotions—“Sweet Dilemma,” which awards guests with free nights or double Priority Club points, and “Check it Free,” which reimburses guests for checked baggage fees.

“Our Black Friday promotion gives consumers a discounted travel option when they’re looking for deals leading up to one of the biggest shopping days of the year”, says Del Ross, vice president of U.S. sales and marketing. “Not only can our guests get US$50 off a flight, this combined with our other promotions lets them earn free nights and save on baggage fees at the same time.”