IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to bring its Noted Collection brand to Jordan. The 50-key hotel in Amman will be inspired by the country’s coffee culture.
The hotel will be on a key gateway corridor connecting the city to Queen Alia International Airport. The first two floors will house a coffee reserve and experience centre focused on the heritage, craftsmanship and rituals of coffee. The concept will extend to the guestrooms and the guest journey. The corridor is supported by growing residential communities, commercial activity and transport connectivity.
Noted Collection recently launched as IHG’s 21st brand. It brings together independent hotels selected for their points of view and character.
“Jordan continues to strengthen its position as a long-term growth market, underpinned by national tourism development priorities and an increasingly diverse visitor base,” said Haitham Mattar, managing director of India, Middle East & Africa, IHG Hotels & Resorts. “That spirit makes this future coffee-inspired hotel in Amman a natural fit for our Noted Collection brand. Rooted in the craft, culture and ritual of coffee, the hotel will offer a stay shaped by local heritage and designed to spark curiosity, connection and conversation.”
“Noted Collection was created for owners of unique hotels with stories worth sharing – celebrating each property’s individuality and sense of place, while unlocking the full strength of IHG’s global enterprise platform, commercial systems and IHG One Rewards,” said Haitham Mattar. “Through our collaboration with Al Ameed Coffee, we are bringing together a homegrown Jordanian brand with deep cultural relevance and a hotel concept that is strongly rooted in place.”
Al Ameed Coffee has been part of Jordan’s coffee culture for more than half a century. “For more than five decades, Al Ameed Coffee has built its story around the craft and culture of coffee'” said Basel Daher, managing partner, Al Ameed Coffee. “This hotel is a natural evolution of that story, an opportunity to translate what we have created through coffee into a complete hospitality experience, rooted in Jordan and designed to be remembered.”
IHG has eight hotels operating across three brands in Jordan, including InterContinental Hotels and Resorts, Crowne Plaza and Holiday Inn Resort.