IHG event series to address changing traveler needs

IHG announced plans for its “3D Connected Traveler Series,” three events designed to address how hotels can build successful brand relationships in the “kinship economy” via global, local and personalized experiences.

The series is scheduled to begin June 4 in New York City with “Travel well: Delivering wellness to the 21st-century traveler.” Focused on IHG’s new Even Hotels brand, the event will feature panelists including wellness expert David Kirsch, personal technology expert Becky Worley, work and travel expert Stowe Boyd, Women’s Health Editor in Chief Michele Promaulayko and Jim Anhut, senior vice president, Americas, design and quality, IHG.

The second event — “Global appetite, local taste: Delivering local authenticity while maintaining the comfort of global consistency” — is slated for June 16 at Reflets Par Pierre Gagnaire at InterContinental Dubai. Participants will include chef Pierre Gagnaire; Emirates Leisure Retail CEO Andrew Day; Emirati social television entrepreneurs Mohamed and Peyman Al Awadhi and Phil Broad, vice president, food and beverage, Asia, Middle East and Africa, IHG.

The third event, scheduled for late this year, will take in place in China and center on “The customized future: Delivering insight into the 21st-century Chinese traveler.” The event will focus on bringing to life the four priorities of the modern Chinese traveler: tradition, rejuvenation, status recognition and enabling space.