IDeaS partners with Starhotels

IDeaS, a SAS company that provides hospitality revenue management software and services, has announced its new partnership with Florence-based Starhotels. Starhotels will use IDeaS’ G3 Revenue Management System (RMS) to improve revenue generation and forecasting at 28 of its properties across Italy and the UK.  

Starhotels turned to IDeaS to identify areas for improvement regarding revenue management, sales and operations using revenue management technology as a basis.

Using G3 RMS, Starhotels’ properties will be able to make proactive pricing decisions based on actionable insights and real-time data. This agility and vision enable hotel operators and revenue managers to maximize a property’s revenue and profit potential by making strategic decisions with a complete understanding of their competitors’ capabilities, offerings and positioning. 

IDeaS is the right partner to further support Starhotels’ continuous growth in revenues, market share and EBITDA across the entire portfolio”, said Alexandro Della Croce, group director of revenue and distribution at Starhotels.

“IDeaS is excited to work with the hotel and operation teams of Starhotels’ caliber to help them improve revenue management and operations across its hotels in Italy and the UK. The most exciting aspect of this latest partnership is the relationships we have built with Starhotels throughout the sales and education process. It was an incredible experience engaging with Starhotels’ senior leadership team along the way.” said Michael McCartan, area vice president EMEA, IDeaS.

Starhotels is an Italian private hotel company within the upscale, upper-upscale and luxury sectors of the hospitality industry. The group vaunts 30 hotels in the heart of many Italian destinations, in addition to London, Paris and New York, and has over 4,200 rooms.

For 30 years, IDeaS has been delivering revenue science to more than 22,000 clients in 152 countries. Combining industry knowledge with data analytics technology, IDeaS creates simple ways to empower revenue leaders with precise, automated decisions.