As Hyatt Hotels Corp. continues to expand its presence in Europe, the Middle East & Africa (EMEA) regions, the hospitality chain has said 45% of the properties that were added to the company’s portfolio in 2022 were in these markets. With the group targeting a strong pipeline this year, the EMEA region is expected to account for 10% of Hyatt’s pipeline of 117,000 rooms, based on Q4 earnings.
Lifestyle hotels constitute around one-fourth of the EMEA pipeline, growing the portfolio to more leisure destinations and boosting the World of Hyatt value proposition.
Many large-scale portfolio integrations have added a significant number of rooms to the World of Hyatt loyalty program and the hyatt.com booking flow, along with organic growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands.
Alongside growing legacy brands in the business travel sector, Hyatt has globally doubled the number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in the past five years.
“Hyatt has built an industry-leading luxury, lifestyle and leisure portfolio in Europe, the Middle East and Africa. I am particularly proud of our regional contribution to our global growth journey, as 45% of the 120 hotels that joined the Hyatt portfolio were based in that region,” said Javier Águila, group president of EAME, Hyatt.
GROWTH OF INCLUSIVE COLLECTION IN EUROPE
Hyatt launched its all-inclusive brand, Inclusive Collection, in Europe in May 2022. Following the addition of over 20 resorts into the World of Hyatt in December 2022, more properties are expected to join the program soon.
Hyatt will open five Inclusive Collection resorts in Bulgaria this year and in 2024. The Dreams brand is expected to launch in Portugal in 2024, with the opening of Dreams Madeira Resort Spa & Marina.
JDV BY HYATT IN GERMANY
The JDV by Hyatt is set to be introduced in Germany with over 30 properties of Lindner Hotels & Resorts and all hotels slated to join the World of Hyatt program. These properties are expected to grow Hyatt’s lifestyle brand footprint in Europe by 5,500 rooms and have been available on hyatt.com since last December.
With the addition of these rooms, Hyatt has tripled the number of its hotels in its European portfolio in the last four years. These properties mark the next phase of Hyatt’s growth in Europe, expanding the company to 15 new markets and scaling up the portfolio in Germany, an important source market for Hyatt.
LUXURY, LIFESTYLE & LEISURE BRANDS
Hyatt has six consecutive years of organic net room growth in EMEA.
The Park Hyatt has planned openings in South Africa (Park Hyatt Johannesburg; opening later this year), London (Park Hyatt London; opening in 2024) and its debut in Morocco (Park Hyatt Marrakech)
Spain will get its first Grand Hyatt with the Grand Hyatt La Manga Club and Resort in the second half of this year. The brand will also grow its Kuwait portfolio with the Grand Hyatt Kuwait Residences. The Hyatt Regency brand will expand in Europe with Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Resort Kotor Bay in Montenegro expected to open this summer.
The Unbound Collection by Hyatt, a successful brand for the group, will see two new additions this year — Hotel Flüela Davos and project development in Crans Montana, both in Switzerland, followed by the Grand Hansa Hotel in Finland, expected to open early next year.
Headquartered in Chicago, Hyatt’s global portfolio comprises more than 1,250 hotels and all-inclusive properties across 75 countries.