Hyatt Hotels Corporation has signed a master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group, to exclusively develop and operate Hyatt Select brand hotels in the Chinese mainland.
The agreement combines Hyatt’s global brand platform with Dossen Group’s local operations network. Hyatt Select, part of Hyatt’s Essentials portfolio, is designed for the upper-midscale segment, with flexible development pathways from new builds to conversions. The brand connects to the World of Hyatt loyalty program, which has more than 66 million members globally.
“This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China,” said Stephen Ho, president, Greater China and Growth, Asia Pacific, Hyatt. “Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travelers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.”
“The strategic collaboration with Hyatt reflects our shared values and long-term vision,” said Xinhua Cheng, founder, chairman and CEO of Dossen Group. “Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China.”
“This collaboration underscores our confidence in the long-term potential of China’s upper-midscale segment,” said Owen Xing, executive managing director of Growth & Operations, Greater China, Hyatt. “Hyatt Select hotels are purpose-built to meet the needs of modern travelers in this market — offering reliable quality, smart design and a seamless stay experience. With Dossen’s strong execution capabilities, we are well positioned to scale the brand quickly and successfully across key destinations in China.”
“As a subsidiary of Dossen Group responsible for the exclusive development and operation of the Hyatt Select hotels in China, we have strong confidence in its long-term success in the market,” said Ji Hongjun, chairman and CEO of Huanyue International Holdings (Hainan) Co., Ltd. “By combining Hyatt’s global quality standards with our local market expertise and development capabilities, we are well equipped to build a highly competitive brand that resonates with both owners and guests, and to drive its sustainable growth across the market.”