Hyatt Hotels Corp. is launching two new brands, Hyatt Zilara and Hyatt Ziva, for the all-inclusive segment.
The Hyatt Zilara brand will exclusively focus on adults while the Hyatt Ziva brand will focus on families. Resorts flagged under the Hyatt Zilara, which was derived from the word “exhilarate,” will focus on activity-driven experiences.
The brands are set to debut in Mexico and Jamaica. The Royal Cancún and Barceló Los Cabos will be rebranded as Hyatt Zilara Cancún and Hyatt Ziva Los Cabos in the fourth quarter of 2013. Hyatt Ziva Rose Hall, Jamaica, formerly The Ritz-Carlton Golf Resort & Spa, Rose Hall, Jamaica will open in early 2014.
Three additional all-inclusive resorts are expected to be introduced in 2014 and 2015.
The rebranding comes after Hyatt Hotels Corp., Chicago, closed its US$325 million investment in Playa Hotels & Resorts for the purpose of expanding in the Latin American and Caribbean all-inclusive market.