Hyatt Hotels launches first branded credit card

CHICAGO Hyatt Hotels Corp. and Chase Card Services announce the launch of Hyatt Card, a “simple and rewarding” Visa credit card.

After the first use of the credit card, members will receive two nights at any Hyatt anywhere in the world, redeemable within one year. This benefit makes Hyatt Card unique among hotel reward cards, which typically require the translation of award points into stays and have limitations on the properties where the points can be redeemed.

“The Hyatt Card and its rewarding benefits serve as a great addition to the world’s most generous welcome from Hyatt,” says John Wallis, global head of marketing and brand strategy for Hyatt. “To further Hyatt’s mission of providing authentic hospitality, we have made significant enhancements and adjustments to our Hyatt Gold Passport loyalty program over the past two years to make it best-in-class. The Hyatt Card is another logical step in deepening relationships with our guests and welcoming new travelers into the fold.”

Hyatt and Chase spent almost a full year having direct and ongoing conversations with Hyatt guests who provided continuous feedback and input throughout the product development process.  This candid feedback helped solidify a product that provides simple, yet generous, benefits and rewards, enhancing the card-member experience and extending the delivery of the world’s most generous welcome to Hyatt’s loyal guests.

“Our objective, when working with Hyatt on this card, was to create a product that resonated with the Hyatt guest and provided a differentiated offering that aligned with Hyatt’s brand,” says Val Greer, general manager of Chase Card Services. “Having the ability to simply and easily redeem rewards with no blackout dates or limits on available standard rooms, and no resort or internet fees, the card offers unparalleled opportunities to enjoy Hyatt properties worldwide.”

Key features of Hyatt Card include zero foreign transaction fees, three Hyatt Gold Passport points for every US$1 spent at a Hyatt property, no blackout dates and 15% bonus points for Platinum members. The card carries an annual fee of US$75.