Hyatt Hotels Corp. has announced that Amar Lalvani has been appointed as its first-ever chief creative officer, in addition to his role as president and creative director of the company’s Lifestyle Group. Lalvani will continue to serve on Hyatt’s senior leadership team and report to Mark Hoplamazian, Hyatt’s chairman, president and CEO.
In his expanded role, Lalvani will work across Hyatt’s global portfolio to sharpen what each brand stands for and how it comes to life through design, experience and culture. He will work with leaders, developers, creative teams across the company and with hotel owners to connect brand thinking more directly to the guest experience.
“Amar has a rare ability to uncover what is distinctive, understand what matters to people and turn those insights into experiences and brands that resonate,” said Hoplamazian. “As we continue to evolve Hyatt into a more brand-focused company, bringing that perspective across the enterprise is a natural next step. Great brands are built through thousands of choices, from the buildings we create to the experiences our colleagues deliver every day. Amar will help us make decisions with greater clarity and conviction, while keeping creativity close to the teams bringing each brand to life. Distinctive brands create value – they give guests a stronger reason to choose Hyatt, owners a stronger reason to invest with us, and help create the conditions for higher-quality growth.”
Over more than 25 years in hospitality, Lalvani has worked on building and scaling distinctive hotel brands and experiences. Earlier in his career, he led global development for W Hotels. He later acquired The Standard brand and formed Standard International, where he helped evolve The Standard from a small collection of hotels into a global brand, expanded the company through Bunkhouse Hotels and created concepts including The StandardX and The Manner.
Lalvani joined Hyatt in 2024 following the acquisition of Standard International and was named president & creative director of Hyatt’s Lifestyle Group.
“I have been moved by Hyatt’s purpose: we care for people so they can be their best,” said Lalvani. “The opportunity now is to make that care more distinct, relevant and memorable through each of our brands. The exciting part is that Hyatt has extraordinary hotels, brands and people. Our job is now to bring greater clarity and conviction to what makes each one special, and then make that real in every detail of the experience. I’m grateful for the trust placed in me and excited to get to work.”