Hyatt Hotels Corp. has announced Alila Sengokuhara Hakone, scheduled to open in 2028 as part of an agreement with Fujita Corporation. The luxury resort will mark the Alila brand’s debut in Japan.
Sengokuhara sits within Fuji-Hakone-Izu National Park and is known for its seasonal scenery, art museums, volcanic terrain and views toward Mount Kintoki.
“With 19 properties globally, including 13 in Asia, we are excited to announce plans to introduce the Alila brand to Japan,” said David Udell, group president, Asia Pacific, Hyatt. “We are grateful to President Okumura of Fujita Corporation and everyone else involved in bringing the Alila vision to this market. The debut of the Alila brand in Japan will expand travel choices for both domestic and international guests, offering experiences that reflect the brand’s deep connection to culture and the environment.”
The property will be designed by Kengo Kuma and Associates, with an architectural approach shaped by the site’s topography, natural light and material expression.
“We are designing a hotel that will blend seamlessly into Hakone’s magnificent natural setting,” said Kengo Kuma of Kengo Kuma and Associates. “Our architecture will become part of the landscape, flowing with the site’s elevation changes and integrating natural light to achieve a seamless connection with the environment.”
The hotel will include 60 guestrooms and 11 suites, each with a private natural hot spring bath, along with a yoga deck and a restaurant and bar built around locally sourced, seasonal ingredients.
“We are deeply honored to have the opportunity to welcome Hyatt’s luxury brand, Alila, to Sengokuhara in Hakone, marking the Alila brand’s debut in Japan,” said Yoji Okumura, president of Fujita Corporation. “Fujita has cultivated a long-standing partnership with Hyatt, including serving as the owner of Grand Hyatt Seoul and, more recently, as the contractor for Park Hyatt Niseko HANAZONO. In this new project, we will maximize Sengokuhara’s unique value by embracing its rich natural environment and integrating the expertise of top leaders in architecture, interior design and landscaping. We anticipate Alila Sengokuhara Hakone becoming a new benchmark for luxury resorts in Japan and providing a profoundly moving experience for guests from both Japan and around the world.”
There are currently 22 Hyatt hotels across nine brands in Japan. The addition of Alila will bring Hyatt’s Japan portfolio to 10 brands, supporting its plan to double its portfolio in the country over the next decade.