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Hyatt adds former Under Armour CTO as lead digital officer

Danny Miles, the former CTO of athletic apparel brand Under Armour, has joined Hyatt Hotels Corp. as chief digital & information officer. He will lead the company’s combined digital and technology organization and report to Mark Vondrasek, chief commercial officer.

Miles will oversee digital product and experiences, engineering, infrastructure, enterprise technology, data, AI and cybersecurity. Hyatt said the work will support technology modernization, hotel operations and personalized experiences across its global portfolio of brands.

“We are entering a new era in how technology will shape the hospitality industry, and Hyatt intends to be at the forefront of that transformation,” said Mark Vondrasek, chief commercial officer of Hyatt. “We’ve already made significant and meaningful investments in modernizing our systems platforms and putting AI to work across the business. Danny brings the vision, technical expertise and experience to fundamentally advance how we operate, develop products and deliver value for our colleagues, guests and owners. His appointment represents a defining investment in Hyatt’s future and our ambition to shape the next generation of hospitality.”

Danny Miles is Hyatt’s new chief digital & information officer.

Hyatt’s portfolio of personalization tools has driven over $100 million in incremental booking revenue to Hyatt properties. The company has also developed proprietary AI-enabled tools that provide hotel leaders with insights across a hotel’s full operation.

“Hyatt has a unique opportunity to bring the best of modern consumer technology into hospitality while staying true to its purpose of care,” said Miles. “Hyatt has already made meaningful progress, and I’m excited to work with the talented teams across Hyatt to build on that foundation. From the systems that support our hotels to the digital experiences that connect us with guests, our focus will be on making technology a more powerful part of how Hyatt cares for people and grows its business.”

Miles has more than 25 years of experience leading global technology organizations. He most recently served as chief technology officer at Under Armour and was previously chief technology officer at Dollar Shave Club and VP of direct-to-consumer technology at Nike. He also held senior global engineering leadership positions at International Game Technology.

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