The Hospitality Sales & Marketing Association International (HSMAI) presented the 55th annual Adrian Awards earlier this week in New York City.
HSMAI received nearly 1,000 entries from around the world for the 2011 Adrian Awards. Platinum winners were judged to be the top entrants from the field of Gold honorees, and among the Platinum recipients, HSMAI selected the following Best of Show winners:
Advertising Best of Show: Hilton HHonors Loyalty Program and Publicis for their “Experiences Worth Sharing” campaign
Public Relations Best of Show: Kerzner International – Atlantis Hotel, Paradise Island and Laura Davidson Public Relations for the Crush grand opening
Digital Marketing Best of Show: IHG for its “Concierge Insider Guides” iPad app
HSMAI also presented two lifetime achievement awards. Established in 1975, HSMAI’s annual Albert E. Koehl Award for advertising and marketing was given to Wyndham Hotel Group President and CEO Eric Danziger. The Winthrop W. Grice Award for public relations excellence, which was first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications.