HSMAI Europe will soon launch a web-based, fully sponsored TV channel with news and interviews aimed at the European travel and hospitality industry.
An email sent to HOTELS Magazine stated the channel’s primary target groups are defined as the travel industry in general, as well as its clients, media, authorities and political bodies. The intended schedule is set up for a certain number of transmissions from the HSMAI Europe studio per month, with interviews and reports from various events, hotel openings and more, depending on the number of sponsors.
Recordings and interviews will take place during this month’s HSMAI gatherings in London, and Berlin’s ITB in March. At a later stage HSMAI Europe hopes to facilitate national shows, too, in addition to the European shows.
HSMAI Europe’s President and CEO Ingunn Hofseth will be in charge of what is expected to be a high technical-quality production.