HOTELS Webinar: ROI of social media

Yes, social media can generate a ROI. The winners of HOTELS’ inaugural Social Hotel Awards will present their case studies and take viewers’ questions in an hour-long webinar, which includes insightful commentary by social media consulting maven Amy Jo Martin, founder of Digital Royalty.

Here is the link to sign up:

Case studies include:

  • Doubletree by Hilton’s Cookie CAREavan Tour social media campaign, which generated 767 HHonors enrollments, presented by Diana Plazas, director of global brand marketing
  • Best Western International’s “Be A Travel Hero” Facebook promotion, which resulted in a 20% year-over-year revenue increase for the spring event, presented by Scott Warriner, senior manager of marketing, and Matt Clyde of BWI’s social media partner, Ideas Collide
  • The Four Seasons Austin brides being inspired by the hotel’s “Say I Do” and “2012 Wedding Trends” Pinterest boards, presented by Kerri Holden, senior director of public relations – Americas

Register and mark your calendar for March 21 at 1 p.m. Central Time. You will also be able to access the webinar on demand at within a few days after the live event.