Developing a winning social media strategy has become essential in today’s ultra-competitive marketplace. Plugged-in consumers expect their favorite brands to engage them, inspire them and make themselves available for questions and feedback 24/7.
In a one-hour “Social Gets Serious” webinar on April 29, winners of HOTELS’ 2014 Social Hotel Awards will discuss how social media has helped entice guests and build customer loyalty.
Marketing gurus from Trump Hotel Collection, Minor Hotel Group and Starwood Hotels and Resorts Worldwide will present case studies and share their Social Hotel Award winning campaigns. This event is sure to inspire hotel teams to excel with their own social media marketing campaigns and offers access to some of the best and brightest minds in this maturing marketing platform.
Featured speakers
- Mara Mornaghi, senior marketing manager, Trump Hotel Collection, New York City, will talk about how Trump Hotel Collection creatively used Twitter to expand its reach and generate more than 26,000 referrals to its website.
- Alfonso Rubio, social media optimization and community manager, and Mark Thomson, director of public relations and communications, Minor Hotel Group, Bangkok, will show how their Anantara brand’s Facebook page promoted an impressive booking engine that immediately generated revenue and a Travel Concierge app that grew its fan base and referrals to its website.
- Marcella Nicotera, director, e-services and social media care worldwide, Starwood Hotels and Resorts Worldwide, will talk about how the company created a 24/7 social care team that has a response time of less than 26 minutes and speaks 14 languages.
- Meredith McCaskill, account director, Digital Royalty, Las Vegas, will serve as the commentator for the event, offering her insights and asking follow-up questions for all the campaigns discussed during the webinar.
- Jeff Weinstein, editor in chief, HOTELS, will moderate the event.
Register today to watch the webinar live or access the program recording on-demand within 48 hours of the event.