A hotel’s commercial strategy operates like a soccer team: The sales team offense; the marketing team midfield; the revenue management team defense. While sales focuses on building relationships and revenue management on providing actionable data, marketing makes the team tick—to be in front of the right guest at the right time.
It takes collaboration to achieve success. Just like the midfielder, the marketing team can help build the sales ‘attack’ when its chasing a potential client and influence the pre-booking journey.
Being ahead of the curve isn’t as simple as it sounds. Implementing a solid technique and learning how to measure marketing success is key to driving bookings and increasing revenue.
In the latest episode of HOTELS Magazine Video Series, Editor-in-Chief David Eisen speaks with Stephanie Smith, CEO and founder of Cogwheel Marketing, on how to make the most out of digital marketing, so your team can win in the end.