For the third year, HOTELS Magazine announces the launch of the 2014 Social Hotel Awards to recognize both brands and individual properties for their leadership and innovation in connecting with consumers online via social media.
Use this form to submit your entries. Please note that there is a US$25 fee for each entry, payable via PayPal at the bottom of this form. Entries are due by 11:30 p.m. GMT on May 2.
Winners will be named for both brands and individual hotels in each of the seven categories, and will receive a custom medallion as well as a digital badge for online display. Categories range from best use of Twitter and best reputation management program to best use of video and best Facebook promotion.
“Social media has become an integral part of every hotel company’s marketing campaign,” said Jeff Weinstein, editor in chief of HOTELS Magazine. “Recognizing excellence serves a dual purpose – rewarding the best of the best and shining a light on great performance for everyone to learn from.”
With the program sponsored this year by The Wall Street Journal, HOTELS will publish features about the winners – both in an exclusive online series and in a major print story, as well as list the finalists in each category.
HOTELS encourages entries for work created between January 1, 2013 and April 1, 2014. All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the strategy and tactics the hotel or brand used, and a description of the results. Entries can include photos as well as links to pages, hosted video, or monitoring reports that demonstrate why the campaign succeeded.
An esteemed panel of judges, including representatives from Facebook and Digital Royalty, will evaluate entries based on the extent to which it met results or exceeded goals; creativity of execution; quality of work on the social media platform; clarity of the submitted entry in summarizing the program; and how well the online voice and presence of the campaign matches that of the brand or property.
Again, to enter the 2014 Social Hotel Awards click on this link.