HotelPlanner.com, an online group hotel booking solutions provider, has acquired TravelMole, a travel industry news and intelligence platform. The acquisition is intended to strengthen HotelPlanner’s position in the hospitality industry by expanding its audience, diversifying its content and offering insights to hoteliers and travelers.
The acquisition will merge HotelPlanner’s network of hoteliers, 300,000 group travel planners and travelers with TravelMole’s collection of industry news, features, analysis and data. This will allow HotelPlanner to offer a broader range of products and services, including:
- Enhanced content offerings: HotelPlanner will integrate its knowledge of group hotel bookings with TravelMole’s platform to help travel agents sell group travel more effectively.
- Expanded global reach: TravelMole’s global audience and network of industry contacts will help HotelPlanner access a wider range of travel providers and destination marketing organizations (DMOs) worldwide.
- Synergies in technology and operations: The companies will leverage their strengths in technology and operations to create a more efficient organization.
HotelPlanner is a travel technology company specializing in hotel bookings, combining proprietary artificial intelligence with 24/7 global gig-based reservations and customer service network. Founded in 2003, HotelPlanner is one of the leading providers of individual, group and corporate travel bookings, with partnerships with major online travel agencies, hotel chains, independent hotels, corporations, sporting organizations, universities and government agencies. Its brands include HotelPlanner.com, Meetings.com, EventConnect.com, VenueExplorer.com, Lucid Travel, Eventsquid, and Cleverdis.
TravelMole, in its 25th year, is a travel industry news platform providing information on global travel developments. Its team of journalists and analysts offers a range of content, including news, features, analysis, videos and industry trends.