Patrick Fisher has been appointed president of Hotel ZaZa, a collection of four luxury properties across Dallas, Houston and Austin. Fisher will oversee hotel operations, brand strategy and future growth initiatives as the brand enters its next phase following a 2024 acquisition by Rockbridge Holdings.
Fisher will lead the full Hotel ZaZa portfolio—including Hotel ZaZa Dallas Uptown, Hotel ZaZa Houston Museum District, Hotel ZaZa Houston Memorial City and Hotel ZaZa Austin Downtown—with a focus on guest experience, programming innovation and internal culture to enhance brand growth. Partnering closely with ownership and on-property leadership, he will shape the brand’s long-term strategy while enhancing each hotel’s character and experiential identity.
“Patrick is the ideal leader to guide Hotel ZaZa into its next chapter,” said Mike Deitemeyer of Rockbridge. “With his deep expertise in luxury and design-driven hospitality, he brings the vision and strategic insight to strengthen the brand’s unique identity, expand its presence and continue delivering the exceptional experiences that define Hotel ZaZa.”
Fisher joins Hotel ZaZa from the Ian Schrager Company, where he most recently served as COO, reporting directly to founder and CEO Ian Schrager. In this role, he managed an owner-operator hospitality model that integrated operations, design and development across properties in New York, Los Angeles and Miami.
“As I step into the role of President at Hotel ZaZa, I am honored to join a brand with such a bold identity and dedicated team,” said Fisher. “Hotel ZaZa has a signature perspective and unique cultural energy. look forward to nurturing the brand’s spirit and supporting our teams to deliver on our collective vision.”
Before joining the Ian Schrager Company, Fisher served as SVP and managing director at Fontainebleau Development in Miami Beach, overseeing operations at Fontainebleau Miami Beach Resort & Spa, JW Marriott Miami Turnberry Resort & Spa, Turnberry Isle Country Club and a portfolio of affiliated properties across the East Coast. His earlier career includes roles with The Ritz-Carlton Hotel Company, MGM Resorts in Las Vegas and a corporate leadership position with Montage International, where he oversaw the Montage and Pendry brands across North America.