Hotel revenue managers expect revenue gains to come from rising rates

WORLDWIDE Hotel revenue managers are generally optimistic for success in 2010, according to a survey by vendor IDeaS Revenue Optimization.

IDeaS polled more than 90 revenue management professionals about their roles and their opinions surrounding key industry, economic and social media issues.

Some 63% of respondents indicate that an increase in revenue would most likely be driven by rates, rather than occupancy, in 2011. More than half, 58%, say their hotels are experiencing declining ancillary revenue.

Most of the respondents, 87%, say that their hotel or brand is active on social networking sites. Of that group, more than 60% are on two or three sites, with Facebook and Twitter being the top sites. Only 7% of respondents believe managing the social network and resulting data is a marketing function more important than revenue management or sales.