Hot Openings: Aloft debuts in UK

Starwood Hotels & Resorts Worldwide Inc., White Plains, New York, announced on Monday the opening of its first Aloft branded hotel in the U.K.

Situated in the heart of London’s Docklands, next to the ExCeL International Exhibition and Convention Centre, Aloft London Excel features 252 loft-like guest rooms, a buzzing bar scene, a grab-and-go food pantry and industrial design elements throughout. Aloft London Excel is owned by ADNEC (Abu Dhabi National Exhibitions Company), which also owns ExCeL London as well as Aloft Abu Dhabi, the Middle East’s first Aloft hotel, which is located adjacent to the Abu Dhabi National Exhibition Centre.

Aloft London Excel boasts atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix lounge and w xyz bar.

Aloft London Excel has free wireless Internet access throughout the whole hotel, including all guest rooms. Each room is also equipped with a plug-and-play connectivity solution that connects most electronic devices to the 42-inch (106 cm) flat-screen TV, turning the room into a high-tech office as well as an entertainment center.

Guests will be able to reenergize in the re:charge fitness center and Splash pool and grab a bite to eat at re:fuel by Aloft, a one-stop, 24-hour grab-and-go food and beverage area.