Hilton Worldwide, McLean, Virginia, launched an advertising campaign for its extended-stay brand Homewood Suites by Hilton on Tuesday.
The campaign includes TV, print, and online ads, as well as integrated content from ESPN and Food Network’s “Chopped All-Stars.” The campaign was created by Homewood Suites’ agency-of-record, Publicis New York and supported by the brand’s media, online and public relations agencies-of-record OMD, iCrossing and RBB Public Relations.
The campaign highlights Homewood Suites’ wide range of bundled amenities.
“Our customer research has found that guests choose us over other hotels because at Homewood they can keep their daily routines and continue to live their life, even while on the road,” said Bill Duncan, Hilton’s global head, brand management Home2 Suites by Hilton & Homewood Suites by Hilton.
The print campaign will run nationally in Redbook, Food Network Magazine and ESPN The Magazine. Online advertising will appear on FoodNetwork.com, Redbookmag.com and ESPN.com.
Homewood partnered with Food Network to create a 60 second “Chopped Open Your Basket” competition short form integrating Homewood in order to showcase the brand’s in-room kitchens with full-size fridge. The vignette was filmed onsite at a local Homewood property, using amateur chefs as competitors, and can be seen airing within “Chopped All-Stars” episodes.
For ESPN’s “SportsCenter,” Homewood created a mini-mercial that includes a quirky depiction of a business travel guest winding down in his roomy suite with a little snack and “SportsCenter,” appearing to be in work attire during the first shot with a reveal showing the man in his boxer shorts in the second. The mini-mercial will air during “SportsCenter” from now through August.