BWH Hotels announced the opening of the first @HOME by Best Western property in the U.S., located in St. George, Utah, a town in the southwest of the state and contiguous to the Arizona border. The new-build, extended-stay hotel was developed in partnership with Prime Hospitality.
The four-story property offers 92 apartment-style studios equipped with kitchens, workspaces and social patios. Community amenities include a pool, a large fitness center with health club-grade equipment and dedicated storage spaces for items such as bikes and skis.
The property is positioned to meet demand driven by the region’s major medical facility, Intermountain Health and proximity to nearby national parks.
“We’re proud to introduce the first @HOME by Best Western in the United States, a significant step in our strategy to grow our modern extended-stay portfolio in important destinations like St. George and alongside trusted partners like Prime Hospitality,” said Brad LeBlanc, SVP & CDO of BWH Hotels. “This development reflects the rising demand for well-designed, long-term accommodations that combine comfort and flexibility and deliver the kind of practical spaces travelers now look for across every stay type. St. George is an incredible market for extended stays and we are proud to be in the community.”
The opening marks the fourth property partnership between BWH Hotels and Prime Hospitality. The three existing properties include Zion Wildflower Resort, WorldHotels Crafted in Springdale, Utah; Best Western Plus Zion Canyon Inn & Suites in Springdale, Utah; and Best Western Mesquite Inn in Mesquite, Nev.
“As we continue to expand our portfolio, bringing this @HOME by Best Western property to the fast-growing St. George area was a natural fit,” said Nick Ence, owner and president of Prime Hospitality. “Our continued success with BWH Hotels has translated into strong early performance, and we are excited to be fully open and welcoming guests.”