Holiday Inn launches Instagram contest

As part of the brand’s Journey to Extraordinary campaign, Holiday Inn is asking consumers to share photographs of their own extraordinary journeys on Instagram for the chance to win prizes.

Holiday Inn has commissioned three influential Instagram photographers to serve as artistic inspiration for consumers during the #JourneyOnContest. Over the course of four weeks, Kyle Kuiper, Laura Stephens and Scott Borrero will each spend five days traveling across the United States and Canada visiting Holiday Inn and Holiday Inn Resort hotels to visually capture the extraordinary stories of guests they meet along the way and their own personal journeys from the road.

Through October 17, participants who share their extraordinary journeys on Instagram with the hashtag #JourneyOnContest will be entered to win one of 26 free room nights being given away to any Holiday Inn hotel every day of the sweepstakes. The three photographers also will judge and select one winning entry from all of the eligible entries to win the contest’s grand prize, which includes two first-class, round-trip airfare tickets and a week-long stay to the Holiday Inn hotel of their choice.

“We wanted to give consumers a way to share their stories with the world and inspire others, which is why we launched the #JourneyOnContest,” said Maurice Cooper, vice president, Holiday Inn brand, Americas. “Every single journey is an extraordinary one. The Journey to Extraordinary campaign continues to be the perfect platform to celebrate the personal journeys of our guests and hopefully spur new ones along the way.”