Holiday Inn Express launches humorous video series

Holiday Inn Express has teamed with comedy experts CollegeHumor to launch an original series of videos on that reinvents everyday items in humorous and unexpected ways.

The first video, “Inventions Made Better: Murphy Bed Alarm Clock,” features a reverse automated waking system that gradually tilts groggy snoozers to a standing position. Other CollegeHumor videos will highlight funny inventions such as a Self-Rewarding Exercise Machine, Movie Magic Elevator and Super Shower Slide.

The videos are part of Holiday Inn Express’ Smart Thinking program, an extension of the brand’s “Stay Smart” campaign.