IHG brand Holiday Inn Express has launched a new integrated campaign in the United Kingdom and Germany.
The brand campaign will run across TV, radio, digital, PR, in-hotel and B2B channels in the U.K. and across PR channels in Germany. It targets travelers who are regularly on the move and who want a no-fuss hotel stay, for business or pleasure, at an affordable rate.
The TV campaign, created by JWT London, uses a humorous tone and focuses on the tagline “Simple. Smart. Spot On.” in addition to how the service at Holiday Inn Express hotels have been inspired by observing guests’ needs.
“The ‘Simple. Smart. Spot On.’ guest experience at Holiday Inn Express is designed to appeal to the type of smart traveler who is looking for independent, fuss-free travel: a simple, great night’s rest which helps them to be productive on the go,” said Matt Luscombe, chief commercial officer, IHG in Europe.