Hilton’s midscale extended-stay Home2 Suites brand debuts

FAYETTEVILLE, NORTH CAROLINA Hilton Worldwide’s newest brand, the midscale extended-stay Home2 Suites by Hilton, has officially made its public debut.

The 119-key Home2 Suites by Hilton Fayetteville is owned by Apple REIT and was developed by LBA Properties. Construction took about 14 months.

“We recognized early on that Home2 Suites by Hilton was a great concept and would have tremendous consumer appeal, “says Apple REIT President Justin Knight. “Couple that with the proven strength of the Hilton Worldwide engine and the Hilton HHonors rewards program, and it’s an overwhelmingly appealing brand to developers.”

Announced two years ago, the Home2 Suites brand has 56 properties planned and another 30 in development. Six properties are under construction and are slated to open this year or early in 2012, in San Antonio; Baltimore; Lexington Park, Maryland; Jacksonville, North Carolina; and two locations in the Salt Lake City metropolitan area. Future properties are slated for major U.S. markets, including Dallas, Houston, Atlanta, Denver and Washington, D.C. Home2 Suites is projected to open its 100th property in 2014 and is approved for expansion into Canada and Mexico.

“Home2 Suites by Hilton is a unique offering that combines the strength of a Hilton brand with a fresh, hip and humble hotel concept that will change the way people think about extended-stay hotels,” says Hilton President and CEO Chris Nassetta. “We’re excited that our vision for developing a new hotel concept has become a reality and that our entrepreneurial and innovative approach has resulted in such a successful brand that has been so well received by the development community. This property demonstrates why we expect Home2 Suites to join our other focused-service brands as a category leader. Home2 Suites is a new hotel for a new economy and a new kind of traveler.”

The brand’s approach to extended-stay travel emphasizes comfort and flexibility, easy access to technology, community space and a unique design. Research shows that guests in extended-stay situations seek community and connection with others after several days, even if it means they are all singularly working among others in a common space. Based on that research, Home2 Suites properties feature an open lobby area with approximately 4,200 sq. ft. of space called The Oasis.

The Oasis is an expanded community space that includes communal and individual work zones, wireless access, a television and a complimentary continental breakfast service area. The Oasis encourages a social environment where guests can obtain information on the local area, check e-mail and connect with others and because of its size and offerings is unique in the extended-stay category.

All guestrooms include the proprietary Home2 Suites “working wall” that incorporates the kitchen and flexible working space connecting separate living and bedroom zones. A fully accessorized kitchen contains a refrigerator, dishwasher, place settings, microwave and coffeemaker. The media/working zone includes queen size sofa/sleeper, 42-inch flat screen TV, roll-around ottoman, ambient lighting, iHome alarm clock with iPod port and MP3 jack, and various pieces of furniture that can be moved around to create customized living spaces and adjustable storage options. Other highlights of the Home2 Suites brand are the Home2 MKT for grab-and-go items, an integrated guest laundry and fitness room, a saline pool, patios with grills, outdoor seating areas and an exercise trail.