Hilton Worldwide announced plans to introduce 10 new hotels throughout Germany and Austria following a strategic development agreement with Primestar Hospitality (formerly Interstar Hotel GmbH).
The new additions are expected to focus on the Hampton by Hilton brand and concentrate on key cities across Central Europe. Hampton by Hilton Berlin Alexanderplatz is the first location to be revealed.
The properties will be newly constructed, city-center developments in population hubs with robust business and leisure demand. Primestar will manage the portfolio, which will operate as franchised hotels.
The hotels will join more than 35 properties trading or in development under Hilton Worldwide brands in Germany and Austria, of which 13 are within the Hampton by Hilton and Hilton Garden Inn brands.