Hilton and Scandic Hotels Group have signed a multi-year development agreement covering Sweden, Norway, Denmark and Finland.
The agreement covers the expansion of Hilton’s brands in the four markets. It focuses on individual development opportunities and is not a broad conversion of Scandic’s portfolio.
The first hotel announced under the agreement is a 284-room Hilton Hotels & Resorts property in Copenhagen. Scandic will operate the hotel under a franchise agreement with Hilton. It is expected to open in 2029. Construction will start once remaining pending conditions are met.
The hotel will have a restaurant and bar, meeting and event facilities, wellness amenities, a fitness area and an executive lounge.
“This strategic agreement represents a significant milestone for Hilton in the Nordics, creating a clear pathway to expand our leading brands across four important markets,” said Chris Nassetta, president and CEO of Hilton. “It reflects our long-term ambition for the region and, together with Scandic, opens the door to significant new opportunities for Hilton, our owners and our guests.”
“This agreement is well aligned with Scandic’s long-term growth strategy. Having successfully franchised and operated Hilton hotels in Helsinki for many years, we have demonstrated the strength of combining a global brand with Scandic’s leading operational platform,” said Jens Mathiesen, president and CEO of Scandic Hotels Group. “Together with Hilton, we see attractive opportunities to grow and expand our business across the Nordics.”
Hilton and Scandic also plan to announce new benefits for members of the Hilton Honors and Scandic Friends loyalty programs at a later date.
The companies’ relationship spans more than two decades. Three Hilton Hotels & Resorts properties operate in Helsinki: Hilton Helsinki Airport, Hilton Helsinki Strand and Hilton Helsinki Kalastajatorppa. Plans are underway to renovate Hilton Helsinki Airport through a multi-phase refurbishment program.
In 2025, Sweden recorded more than 70 million guest nights, Denmark around 68 million, Norway more than 40 million and Finland over 23 million. International demand, including from the U.S. and major European source markets, contributed to growth.
