Hilton Worldwide, McLean, Virginia, launched a new advertising campaign for its Hilton Hotels & Resorts brand expanding on the brand’s “Stay Hilton. Go Everywhere.” slogan.
Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions — “Go Chill,” “Go Refresh” or “Go Foodie.”
“Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels,” said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts. “The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways.”
Inspired by Hilton properties themselves, from bars and lounges to spas and infinity pools, the advertisements showcase a diverse mix of locations, including: The Beverly Hilton, Hilton Sedona Resort & Spa, Hilton Waikoloa Village, Hilton New York Fashion District, Hilton Los Cabos Beach & Golf Resort, Hilton Prague and Hilton Prague Old Town as well as Hilton Bogota, Hilton Molino Stucky Venice, Hilton Millennium Bangkok, Hilton Tokyo, Hilton Hangzhou Qiandao Lake Resort and Hilton Queenstown.
Print ads debuting this month will run in a collection of news and consumer lifestyle outlets, including The New York Times, Condé Nast Traveler, Bon Appétit, GQ and Out. Online outlets include Epicurious.com, USAToday.com, OpenTable.com, TripAdvisor.com and Hulu.com. A global series of out-of-home installations begins appearing at some of the busiest U.S. airports throughout June, including Los Angeles International Airport, John F. Kennedy International Airport, O’Hare International Airport, Hartsfield-Jackson Atlanta International Airport and Dulles International Airport.